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YONKERS HOOT OWLS
2024
Branding
Visual Identity
Graphic Design

Overview
I took the challenge of rebranding Yonkers Hoot Owls, a minor league team that lasted one season due to the lack of winning games. After finishing their season 14-56 they became known as the "worst team in the history of paid play,” making the worst record of any pro club.
Today MLB plans to continue expanding teams, I feel MiLB could bring back the team for Double or Triple A league since the county of Westchester continues to grow their population and it seems there are enough acres to build the stadium.
IDENTITY

Present

Redesign

ALternate



Woodmark


Color Palette




SOCIAL MEDIA

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